Monday 3 December 2007

The Road to Leicester


The NUS Extraordinary Conference is tomorrow and I was elected today as one of Birmingham's 17 delegates.

The White Paper is due to be discussed and whether it passes or not will decide the future of the NUS for many years to come.

I'll report back on tomorrow's proceedings in due course, however I'm just taking the time now to comment on how awesome the NUS Marketing for this reform has been. Pop culture has been utilised to convey what could be a dull politics-heavy campaign into a relatable, colourful and quirky triumph!

The posters are simple and familiar, using both the branding of a popular band (Status Quo, see a few blogs ago) and hit 90s films (see left). These iconic images are well-known and allow the campaign to be much more engaging and exciting than if we were given a dull, text-heavy alternative.

So nicely done, NUS! Choose change :D

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