The Referendum approaches and we have to hit the student population with everything we've got if we expect to get those all-or-nothing 3000 votes!We therefore looked to our Student Union cousins over in Leeds for a little inspiration and look what we found... giant inflatable letters!
The yellow inflatable 'Knowledge' letters were part of a welfare campaign led by Community Officer Sara Gill (pictured below). The campaign was designed to promote to students the importance of getting home safely after a night out and the letters were displayed in Hyde Park to emphasise the danger of the park at night time. It also promoted to students how they could protect their homes against burglary.
The campaign was a great success for Leeds and many students began recognising 'Knowledge' as a welfare brand leading to reduced crime and better safety across their campus.
I was inspired by the high-visibility of their yellow inflatable letters and thought just how simple it can be to capture people's attention by doing something different and eye-catching.
With the Referendum just three weeks away, I thought it was time for Birmingham to try and put a bit of spectacle back into our campaigning. Check out my next post and get ready to gasp :D
But let me end by saying a big thank you to our cousins at Leeds Union.
You are an inspiration to us all!
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